I was giving a lot of thoughts on what my first post here should be about. My first idea was to get the most successful blog post I did (I write for a blog in Brazilian Portuguese) and translate it, but, as I learned, sometimes the first idea is probably not the best one (and sometimes discard the first idea will help you a lot – but that’s something we are going to talk about later).
The second thing that came to my mind was to explain about the topics I’m gonna write about or talk more about how I got here. But…Why not do both? So, I chose to use this first post to explain a little bit how things are gonna work around here and present myself to.
How did I come over?
How I end up falling in love and working with digital marketing, you might ask. That’s a crazy story (or not). The first time I did the test to enter a college, I applied to journalism. I always loved to write and thought that it would be better for studying it. For 0.2 points in my final grade, I did not go in there. And it was the best thing that could happen.
How not be getting into the course I want was the best thing that could happen? Very easy to answer. I just tried to get into journalism because I love to write, and by that time I thought that it was no other course I could do. Silly me.
How I end up falling in love and working with digital marketing, you might ask. That’s a crazy story (or not). The first time I did the test to enter a college, I applied to journalism. I always loved to write and thought that it would be good for studying it. For 0.2 points in my final grade, I did not go in there. And it was the best thing that could happen.
How not be getting into the course I want was the best thing that could happen? Very easy to answer. I wanted to get into journalism because I love to write, and by that time I thought that it was no other course I could do. Silly me.
The ~not so right~ course to build the right mindset
How I end up falling in love and working with digital marketing, you might ask. That’s a crazy story (or not). The first time I did the test to enter a college, I applied to journalism. I always loved to write and thought that it would be best for studying it. For 0.2 points in my final grade, I did not go inside. And it was the best thing that could happen.
How not be getting into the course I want was the best thing that could happen? Very easy to answer. I just wanted to get into journalism because I love to write, and by that time I thought that it was no other course I could do. Silly me.
I worked in the area for almost 4 years when I decided to spend a year at an interchange program abroad – which helped me to get my ideas together before starting my MBA (and it also helped me a lot with my English). And Ibe sure that you have an idea what I chose to study, right? 😉
The digital marketing journey and what to expect from now on
You’re correct if you said I studied Digital Marketing (to be more precise, Marketing and Communication in Digital Media is called the course). I knew by the end of the first semester that I had found my place. That’s what Ibe expected to do do! And when I got my first internship (4 months after starting to study), I only became more confident about it each day, in each new thing that I learned or try.
And I worked in a lot of areas – from planning to metrics and everything in between. And as you also can imagine. I thought maybe I could use here the thing I want to use and study one I first tried to get into college: writing. And not writing just to write, write with a purpose, with a target in mind, with a very tangible thing, to provoke some peculiar reactions in the ones reading it.
Yes, I found my place.
So, with all that said, what are you gonna see here in this blog?
I’m gonna write about digital marketing – what I learned (and what I am still learning – I believe we build knowledge every day) from strategies to metrics and everything in between. But the thing I most study is online behavior and how it affects the things we do. So you might expect some crazy analysis alone.
And how frequently are we having extra posts here? At first, I’m gonna say you can expect different blog posts every week – but that’s not set in stone. We could have weeks with 2 or 3 new posts – or weeks with none. Nonetheless, let’s work with a new post for a week. And, of course, you can totally talk to me and say what you want to read about – knowledge is something we build together. 😉
What do you say, let’s do that? 😀